Tourism
Tradition, tourism, and the future: Kashmir endures
Nestled between the snow-covered Himalayas and the lush Pir Panjal range, Kashmir has long been known as “paradise on earth.” Its shimmering lakes, blooming gardens, rolling meadows, and above all, its warm-hearted people, define its timeless charm.
But decades of political unrest and sporadic violence have cast a long shadow. Tourism, once thriving, began to fade.
Now, as stability slowly returns, there’s a growing call for the world to revisit Kashmir. This isn’t just about economic recovery—it’s about preserving a cultural identity.
It goes without saying that Kashmiris are renowned for their hospitality, but this thought captures a more profound reality. For many, welcoming tourists back is about more than just business. It’s about recovering a common heritage and regaining faith in their culture.
People with traditional roots are at the core of Kashmir’s hospitality. They have repeatedly demonstrated unparalleled humanity. Locals risked their lives to provide food, shelter, and rescue stranded visitors during the 2014 floods. Villagers in isolated places still rush to assist when an accident occurs.
This is different from commercial tourism elsewhere. In Kashmir, the host-guest relationship is built on respect, even during hardship.
The resilience of Kashmir is similar to that of hotspots around the world. London, Paris, Egypt, and Bali have all recovered from disasters. Tourists returned as conditions improved. Kashmir is no exception. Its difficulties are not an anomaly, but rather a part of a global trend.
The Dal Lake, Gulmarg, Pahalgam, and Mughal gardens in Kashmir represent strength and continuity, much like the pyramids or the Eiffel Tower. In these locations, travellers who balance risk and reward frequently discover a greater sense of purpose. If the proper safeguards are in place, the same can be said for Kashmir.
Beyond the myth of dependence
Contrary to popular belief, Kashmir’s economy does not rely solely on tourism. It contributes less than 7% to the region’s GDP. For decades, locals have adapted—turning to horticulture, agriculture, and crafts. The apple industry thrives. So does the famed Pashmina trade.
Kashmir’s agriculture and horticultural industries have not only survived but flourished in spite of decades of turmoil. Today, non-tourism industries like apples, saffron, handicrafts, and other regional businesses account for over 90% of the region’s GDP.
Despite its importance, tourism is not the only economic pillar. However, its return is crucial for Kashmir’s soul as a whole, not only for shikara riders or houseboat owners.
There is more at risk than just business. The spirit of warmth, resiliency, and cultural harmony that characterizes the Valley.
By bringing Kashmir closer to the outside world and serving as a reminder of what really persists, tourism contributes to the preservation of that spirit.
More than business: A cultural stand
The spirit of harmony, art, and tolerance—is the soul of Kashmir. It’s shaped by centuries of Buddhist, Hindu, and Islamic influences. You see it in Sufi shrines, temples, and shared festivals.
But years of conflict have threatened this pluralism. Tourism acts as a bridge, reconnecting Kashmir with the outside world.
Welcoming tourists is not just practical—it’s a cultural act of defiance.
Religious travel to places like Amarnath, Khir Bhawani, and Vaishnodevi is still popular despite tensions. Every year, millions of people come thanks to regional cooperation and assurance. These trips demonstrate that, with the correct framework in place, tourism can flourish even in areas of strife.
Why not make secular tourism a success if pilgrimages can? There is infrastructure. Trust is required, along with a strong message that Kashmir is accessible to everyone.
A safer tomorrow
Recently, India’s Ministry of Civil Aviation declared Kashmir safe for tourism. This is a crucial shift.
However, words must be translated into action. Cooperation with locals, clear safety procedures, and updated travel advisories are essential.
Authorities are in charge of enforcing safety regulations without sacrificing the pleasure of tourists. At the same time, a new narrative campaign is required, one that substitutes beauty for fear and hope for headlines
Kashmir is ready. However, this trip back to paradise needs to be planned. Restoring the centuries-old relationship between visitors and hosts is more important than merely boosting tourism.
Kashmir stands at a crossroads. The return of tourists is more than a boost to local business. It’s a reaffirmation of a pluralistic identity in a divided world.
Safety concerns could be brought up by detractors. But as demonstrated by worldwide examples, risk can be controlled. Kashmir’s message is straightforward and powerful: Quiet flows the River Jhelum. Come see for yourself.