Change addictive features on Instagram, Facebook or face action: EU warns Meta

The European Commission has alleged that Meta Platforms’ Instagram and Facebook breached the European Union’s technology regulations, stating that features such as autoplay, personalised recommendations and endless scrolling are designed to maximise user engagement.

The preliminary findings follow a two-year probe under the EU’s Digital Services Act, which requires major online platforms to take greater responsibility for tackling illegal and harmful content, as reported by Reuters.

The EU’s technology regulator said Meta had failed to properly assess the addictive risks linked to highly personalised recommendations, autoplay and infinite scroll, which continuously provide users with new content and encourage prolonged engagement, Reuters reported.

It said features such as Reels and Stories on Facebook and Instagram could contribute to excessive or compulsive use.

The Commission criticised Meta’s measures to address these concerns, saying time-management tools could be easily ignored, while parental controls required considerable time, effort and technical expertise to be used effectively.

The Commission said Meta should disable autoplay and infinite scroll by default, introduce effective screen-time breaks and make its recommendation systems less focused on increasing user engagement.

“We disagree with these preliminary findings, which don’t accurately take into account the significant steps we’ve taken to protect teens,” Meta spokesperson Ben Walters said.

“Since this investigation began, we rolled out Teen Accounts that automatically protect teens and put parents in control, allowing them to block access to Instagram at night and cap daily screen time at just 15 minutes.”

Meta said it would continue to engage constructively with EU regulators.

“Our starting point is that, based on our findings, this design is too addictive and changes need to be made,” EU tech chief Henna Virkkunen told Reuters.

“The next step is either that Meta changes its design or a non-compliance decision will follow.”

Meta faces a possible fine of up to 6% of its global annual turnover. The company can respond to the allegations before the Commission issues a final decision in the coming months.

The company last month failed in its attempt to dismiss claims by 29 U.S. state attorneys general that Facebook and Instagram are addictive to children.

The EU’s action against Meta follows similar measures against TikTok in February, when regulators demanded comparable changes to its app.

The Commission is separately investigating so-called “rabbit hole” effects linked to Facebook and Instagram recommendation systems, where users may be drawn into prolonged viewing through algorithms that repeatedly push similar content.

In another case announced in April, the Commission told Meta to do more to prevent children under 13 from accessing its social media platforms or face possible fines.

The Commission is also expected to receive findings from experts on Monday that could help pave the way for a Europe-wide social media ban for teenagers. Commission President Ursula von der Leyen is expected to announce the proposal in her September State of the Union address.