Hyundai Pakistan remembers ‘sacrifice of Kashmiris’, #BoycottHyundai trends in India

[Photo: Twitter/Pakistan Hyundai]

New Delhi: Automobile maker Hyundai in Pakistan shared solidarity messages on social media over Kashmir on Sunday as the country was commemorating ‘Kashmir Solidarity Day’.

However, the company’s India unit shared a statement saying the country has a “zero tolerance policy towards insensitive communication” and they “strongly condemn” any such view.

The tweet also fetched criticism on social media as Indian citizens termed it ‘unacceptable’.

On February 5, Hyundai Pakistan’s social media handles shared posts in solidarity with the “Kashmiri brothers” in their “struggle for freedom”. Pakistan observes February 5 as ‘Kashmir Solidarity Day’ to show its support for the freedom movement in Kashmir.

The tweet by Hyundai Pakistan reads, “Let us remember the sacrifice of our Kashmiri brothers and stand in support as they continue to struggle for freedom. (sic)” However, the tweet was later removed from the handle.

The caption was shared along with a poster which had a picture of the Dal Lake and the word ‘Kashmir’ written in yellow and covered with barbed wires on top.

However, #BoycottHyundai started trending on Twitter in India, with many calling out the company for its social media posts on ‘Kashmir Solidarity Day’.

Following the controversy, Hyundai India released a statement that it “stands firmly for its “strong ethos of respecting nationalism”.

“The unsolicited social media post linking Hyundai Motor India is offending our unparalleled commitment and service to this great country. India is second home to the Hyundai brand and we have a zero tolerance policy towards insensitive communication and we strongly condemn any such view,” the statement read.


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