Economy

Homeware brand IKEA opens first store in Hyderabad; chucks pork and beef out the menu to suit ‘local taste’

Noted Swedish homeware brand IKEA opened its first store in Hyderabad after it was allowed to invest in the country’s single-brand retail sector five years ago. The store was inaugurated by Telangana IT minister KT Rama Rao. The shopkeepers were welcomed with Sweden flags and a band.

The store is located on the state’s outskirts and is one of 25 outlets that will be built in the next seven years.

“We are super excited to finally meet you, Hyderabad,” IKEA India wrote on Instagram. A number of dignitaries including Sweden’s ambassador to India, Klas Molin, and KT Rama Rao were present.

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