India

Now, Patanjali sells cow milk, frozen vegetables and french fries

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Patanjali Ayurved launched milk and frozen food products, including packed cow milk, peas, mixed vegetables and French fries. Cow milk has been priced two rupees less from its competitors. The company will also soon enter the apparel and footwear segment in the future.

In the first phase, Patanjali will launch cow milk and cow milk-based dairy products such as curd, chaach (buttermilk) and paneer in Delhi-NCR, Rajasthan, Haryana and Maharashtra, Baba Ramdev said at the launch event.

Packaged drinking water called ‘Divya Jal’ was also introduced and will launch natural mineral water and herb-infused water soon. To supply milk across Delhi NCR, Rajasthan, Pune and Mumbai, the company has tied up with 56,000 retailers. Patanjali expects production of 10 lakh litres of milk in 2019-2020.

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