Jammu & Kashmir

JK Tourism participates in 3-day India Travel Mart at Lucknow

After a series of tourism revival events, Tourism Deptt focusing on promotional activities

Lucknow: After the conduct of a series of events back home to revive the tourism sector in the wake of COVID pandemic, the JK Tourism Department has started focusing on promotional activities and roadshows outside JK.

In this regard, the Department of Tourism has been participating in the India Tourism Mart which started today. The three day B2B tourism event is also being attended by states like Utter Pradesh, Uttrakhand, Himachal Pradesh, Gujarat besides some renowned travel brands across the country, the statement said.

The event was inaugurated by Principal Secretary, Tourism & Culture, Uttar Pradesh, Mukesh Kumar Meshram.

Notable representatives of the tour and travel industry including National Advisor, Indian Association of Travel & Tourism Experts (IATTE), Subash Verma, Chairman, Indian Association of Tour Operators (IATO) UP & UK Chapter, Prateek Hira, President Travel Trade Association of Uttar Pradesh (TTAUP), Vivek Pandey and Secretary, Travel Agents Association of India (TAAI), Swati Dimri also addressed the inaugural function.

Speakers on the occasion observed that the COVID practices have brought into focus the significance and positive impact of domestic tourism and the need to tap and further promote it.

The inaugural session marked the presentation of short films prepared by JK Tourism Department. The short films on the varied tourism potential of JK including Leisure, Nature, Pilgrimage, heritage, Adventure were deeply appreciated by the audience.

The JK stall also witnessed a good activity with visitors particularly tour operators and potential tourists evincing keen interest in the tourism infrastructure, logistic details and packages.

Dy Director, Tourism, Kashmir, Ahsanul Haq Chishti and Deputy General Manager, JKTDC,  Ashwini Gupta are representing the Department at the ITM, the statement mentioned.

Earlier also, the Tourism Department had made an outreach to the tourist market of Kolkata, Maharashtra, Gujarat and other states for the revival of the sector and in coming days the outreach shall be expanded further.

The aim has been to boost and amplify and the confidence among the tourists, invite them while practising all COVID protocols and promoting the varied and diverse aspects of JK’s tourism.


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