Srinagar: The year-old Radio Mirchi Kashmir has been awarded the Best New Launch by the India Radio Forum 2019. The Forum hands out its annual Excellence in Radio awards which is considered the most prestigious of the lot when it comes to achievements in radio broadcasting in India.
The Hyderpora-based station went on air around Eid last year and currently runs three programmes through out the day, hosted by radio jockeys Mehak Zubair, Rafia Rahim and Vijdan Saleem. “It’s a big deal for a small station like ours,” says Saleem. “It’s quite a big recognition at the national level.”
The Excellence in Radio Awards was created with the aim of supporting and recognising quality in radio broadcasting in India. The Awards celebrates the very best of Indian radio, honouring outstanding programming, on-air personalities, marketing & promotions and creativity within the industry.
These categories are rewarded with the specially created Excellence in Radio Awards (ERA) trophy, an exclusive commissioned statute befitting the prestige and importance of the awards. The ERA is the benchmark of quality by which radio professionals, consumers and advertisers recognise, reward and celebrate outstanding content and creativity.