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‘On a roll’: Valley’s fastest growing food chain Parsa’s opens outlet in New Delhi

Srinagar: Kashmir’s largest food chain, Parsa’s, opened its eleventh outlet in Delhi on June 20. Founded by 30 year old, Javid Parsa, this enterprise started as a small outlet.

Parsa’s, valley’s popular food chain, which already has its presence in all major districts of Kashmir, has been one of the fastest growing food chains of state and the first valley based food chain to open up in New Delhi.

The founder, Javid Parsa’s has been known to people for its hospitality, pocket friendly menu and book bank which was started to ‘revive the lost book reading culture’.

ALSO READ: ‘World’s highest Kathi roll joint’: Kashmiri food chain Parsa’s launches franchise in Leh

His love for food, people and the idea of self-sustenance gave birth to a business.

Javid Parsa’s success has not been without its fair share of struggles as Javid saw his business on the verge of closure twice, once pre-rebranding, during the 2014 Kashmir floods and then again in 2016 while planning the launch of brand Parsa’s.

Javid Parsa has been in the news for using social media for business. Popularly known as ‘Selfie Parsa’, Parsa has managed to create a women and youngster friendly space. His use of selfies and social media has put him on the road to achieving a world record for the ‘most number of selfies, with different people, at one place’ which is his food joint.

 

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