Jammu: Lieutenant Governor Manoj Sinha on Thursday launched a QR Code-based mechanism, which is the first of its kind in the country, for certification and labeling of handmade carpets of JK.
With the QR-based application, customers can check and verify the authenticity and other requisite details of carpets produced in Jammu Kashmir.
The Lt Governor observed that JK Handicrafts are the repository of India’s creative traditions that is serving as a cultural expression for centuries. This creative tradition is strikingly visible in handmade carpets with intricate designs & subtle shades.
With the help of modern technology, we will be able to standardize the uniqueness of handmade carpets and boost exports of JK’s carpet industry in the international market, he added.
On the occasion, the Lt Governor also felicitated UT’s awardees of Handicrafts and Handloom.
“I truly admire the painstaking work of all the craftsmen and carpet weavers. The administration providing training and financial support to strengthen the priceless artistic and cultural heritage of JK”, he said.
He said that JK has a unique identity in the global market for handloom and handicraft products. He noted that the Indian Institute of Carpet Technology has taken several important steps for GI certification, testing, labeling and training to promote Kashmiri carpets.
“Government of Jammu and Kashmir has introduced Export Incentive Scheme. Under this scheme, incentive of 10% of the total volume of GI-certified Handicrafts and Handloom products exported to any country, with maximum reimbursement up to Rs Five crores, shall be provided to eligible exporters registered with Department of Handicrafts and Handloom”, he added.
The Department of Handicrafts and Handloom and Indian Institute of Carpet Technology (IICT), Srinagar shall launch a massive awareness and promotional campaign within and outside the UT to popularize GI of Hand-knotted carpets so that its demand gains popularity across the globe, the Lt Governor said.
It was informed that a project has also been completed in association with NIFT Srinagar on innovative and economical packaging of handicraft products.
He further observed that presently carpets are being exported from Jammu and Kashmir to at least 25 countries. In 2020-21, carpets worth Rs 115 crore were exported to Germany, Rs 34 crore worth to USA, Rs 36 Crore to UAE and Rs 22 crore to the Netherlands.
Earlier, Ranjan Prakash Thakur, Principal Secretary to JK administration, Industries and Commerce Department briefed the chair about the key features of the QR Code-based GI Application.
Mahmood Ahmad Shah, Director, Handicrafts and Handloom Kashmir gave a powerpoint presentation on the background and present scenario of the handmade carpet industry of Jammu Kashmir, and the latest initiatives made by the UT administration to promote it.
Anoo Malhotra, Director, Industries and Commerce, Jammu; Zubair Ahmad, Director, IICT Srinagar; Dr. Javid Ahmad Wani, Director, NIFT Srinagar; Dr. Vikas Gupta, Director, Handicrafts and Handloom, Jammu; Sheikh Ashiq, President, KCCI; Firdous Ahmad Bhat, Chairman and Maharaj Krishan Bhat, Vice Chairman, Kashmir Carpet Cluster Development Organization, besides other officers and awardees were present on the occasion.
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