Twitter has reportedly told the businesses to pay $1,000 per month for retaining gold badges. It also warned that brands who do not pay the charge will lose their gold badges, although it’s unclear when that will happen.
Internal messages viewed by The Information reveal that Twitter’s looking to tack on an extra $50 per month charge to add badges to each account affiliated with the business. This aligns with a screenshot posted by social media consultant Matt Navarra, which shows what appears to be an email between Twitter product manager Evan Jones and an unnamed business.
“Twitter is reportedly emailing businesses offering gold check mark verification for $1000 PER MONTH! And affiliate account verification for $50 each per month,” tweeted Navarra.