Elon Musk rebrands Twitter as ‘X’, launches new logo

Twitter's new logo.

On Monday, Twitter’s CEO, Linda Yaccarino, alongside Elon Musk, revealed the microblogging platform’s new logo, signifying an effort to rebrand the social media network. The new logo features a simple yet striking design: a white X on a black background. Shortly after the official announcement, the updated logo started to appear on the web version of Twitter.

To confirm the change, Linda Yaccarino took to Twitter herself and shared the new logo design while expressing her enthusiasm with the words, “X is here! Let’s do this.” She even shared an image of the logo being projected onto Twitter’s offices in San Francisco, further showcasing the company’s commitment to the rebranding initiative.

On Sunday, Twitter’s billionaire owner Elon Musk had said in a series of tweets that he would be transforming the social media network into X with the site’s iconic Blue Bird logo being officially replaced by a new X logo.

Musk tweeted: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds”.

The “X” logo is a part of the larger effort to make the micro-blogging platform into an “everything app” modelled on the lines of China’s WeChat, the messaging app that allows its users to do everything from payments to the ability to book flights and hotels.

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